The world is full of surprises. Sometimes an idea comes along that is brilliant and innovative as well as heart-warming and genuine. These ideas often come from the least likely places. In this instance the idea came from disenchantment with the mattress business. High expenses and low quality products are situations we can all relate to. Thus was born Tuft & Needle, and their story is a wonderful surprise.
It is no secret that to have a successful business one must have an idea for a product or service that makes sense, is cost effective and has potential in the current market, at least enough potential for the risk of launching a startup venture. Other startups have shown us that there is no shortage of innovation concerning household items. Tuft & Needle aims to conquer the bedroom.
The small Arizona based startup first launched in August of 2013. Their product? Mattresses. You read that right. Go ahead read it again, I can wait. That’s right. In a world full of emerging technologies and corporate powerhouses one little startup has dared to look back. That isn’t even where their surprises end.
Tuft & Needle has made it a point of their business to provide their customers with a transparent sale. Their story is thorough and detailed concerning the price increases done by major chains that dominate the mattress market, a market that grosses over $7 billion in sales annually. In addition, according to their website, “Each team member sleeps on a Tuft & Needle (mattress).” It seems that not only does Tuft & Needle intend to bring a high quality, low cost solution to bed buyers, but they also apply a firm belief to their own product.
What is not surprising is their financial growth and sky rocketing popularity. Tuft & Needle grossed more than $1 million in sales the year of their launch and swiftly rose to be the #1 choice on Amazon.com. The startup shows no signs of slowing as we enter 2015. It would seem that this startup is destined for the sky. It is my hope that they make it there.
As I’ve said before, there is no nobler goal than the sincere intention to help people. Saving hundreds if not thousands of dollars on a mattress may seem insignificant at a glance, but its effects will be far reaching. The Tuft & Needle will not only help people save money, but the quality of the mattress will help their customers rest that much easier. And if there is one thing that today’s consumer could use, it’s a much-needed rest.
This leads me to ask what is next?
If a newly operating startup can create success from a common household item, what other items will be capitalized upon in the future?