Meet mLevel, a startup looking to provide a casual learning platform aimed to “make learning fun while improving real business results.” A casual learning platform is essentially a training utility designed like a game. mLevel has designed this platform to make learning and training effective, engaging and most importantly fun. Why? Because when you have fun, you are happy. When you are happy, you have more energy and are more capable of retaining information. This is nothing new. This is science.
What is new however, is mLevel’s approach to learning as it pertains to businesses. The emerging startup first began its journey in 2012 and has since gained a commanding amount of respect and popularity. In 2014, mLevel earned both the Best Mobile Startup Award by the Atlanta Mobile Marketing Organization and was voted as the Best of 2014 by Elearning! Magazine.
Since inception, mLevel has gone on to service dozens of clients in the Fortune 500 world, and is showing no signs of slowing. With an eye on making learning fun for associates of companies, and all the talk of retention and engagement in 2015, mLevel is primed for another year of substantial growth. Their platform could literally not have come at a better time.
Several companies and institutions have already begun utilizing gamification to train their employee base. Time and again, the methods are proving more effective than the traditional learning structures of old. It seems the dull days full of training manuals and PowerPoints may be coming to an end. To the sound of my rejoicing, I must say.
mLevel, similarly says out with lectures and piles training manuals. These archaic methods are not only working poorly for the benefit of the company but, often as not, they are coming to damage the integrity of the company itself. mLevel shows that making a game of learning, and actively engaging trainees and employees, is providing greater benefits. They cite, from their clients specifically, an increase in sales percentages, decreased call times in call center environments, and, perhaps most importantly, increased employee retention.
It’s not hard to understand why. Think back to your first day at your first job. For me, this was a call center environment, and I was a teenager. If your experience was anything like mine you can relate to the horrible inadequacy of the training. After the interesting team building exercises came line after line of protocol and legal jargon. Needless to say, I left the company for the military not long after.
This is why mLevel is such an asset. Casual learning has proven to increase information retention and employee well-being. Keeping the bottom line happy is going to be a central focus of companies in the wake of financial instabilities and changing markets. Retaining customers is just as important as retaining good employees. It’s companies like mLevel that are going to bring that sense of well-being and keep individuals in good hands.